You Don’t Need a 50-Page Strategy: How to Get Clear on What Actually Matters
You Don’t Need a 50-Page Strategy: How to Get Clear on What Actually Matters
By Claire Taylor, Founder of SJG Global Consulting
Let’s be honest — strategy has a branding problem.
For many small to medium-sized businesses, the word “strategy” conjures up endless documents, vague buzzwords, and workshops that never go anywhere. You’re left wondering, What are we actually doing with this? And more importantly, why does it feel so disconnected from the day-to-day reality of running our business?
At SJG Global Consulting, we believe strategy should be simple, focused, and useful. That means cutting through the noise and getting clear on what actually matters — so your people can act on it.
The myth of the long, glossy strategy document
A thick strategy doc might look impressive, but if no one reads it, owns it, or uses it — what’s the point?
We’ve worked with businesses who spent weeks building out beautiful plans… that ended up sitting on a digital shelf gathering dust. Why? Because they weren’t designed to guide real-world action
Your strategy should be a living tool, not a lifeless report.
So, what does a good strategy look like?
Here’s what we believe it should be:
Clear. Everyone should know what success looks like — and their role in getting there.
Human. It should speak the language of your business and your people. No jargon. No fluff.
Flexible. It should adapt as things shift — because they will.
Rooted in values. Strategy without soul is just a to-do list. You need a why behind the what.
Our approach: Keep it simple, keep it real
We help clients build what we call a One-Page Strategy — a clear, actionable map that your team can see, understand, and believe in. It includes:
Your core purpose and values
Key strategic priorities (no more than 3–5)
The outcomes you’re aiming for
The actions and behaviours needed to get there
Then we work with your people to bring it to life — because strategy only works when it’s lived.
Final Thought
Clarity beats complexity every time.
Your business doesn’t need more words — it needs more alignment. More shared understanding. More confidence in the direction you’re heading.
At SJG Global Consulting, we help you create strategy that’s built for action — not for decoration.
Ready to simplify your strategy and bring your people with you?
Let’s talk. We’ll help you cut through the noise and focus on what really matters.
Book your clarity call with the SJG team.
